Marketing blog:
"You are an e-marketing professional who has been tasked with formulating a marketing plan that integrates all channels of the marketing mix to achieve the business goals. What can you do to create a synergistic effect in integrating the Internet channel and the traditional channels for increasing customer acquisition, customer conversion, customer retention, and customer value growth?"
E-marketing seems to be a growing part of the internet and used by many forms of businesses and companies, as time and technology progresses the marketing world seem to grow right along with it. E-marketing gives many businesses the opportunity to promote and put their company, services or products out into the world. As a e-marketing professional i would use the internet and social media platforms to promote and advertise the upcoming products that are soon to launch or create a platform for a business or company for growth and success. Facebook and Instagram are two favorites that are constantly used by companies to show out their company background and give the consumers a chance to take a look of what goes on behind the scenes. The more promotions provided out to the public the more chances there are for new customers to see a new potential favorite retailer or provider. Customer value growth, customer conversion and customer acquisition is just as important to a company just as mush it is as growth. "Each element of the e-marketing mix must compliment and support the other e-marketing mix elements and traditional marketing mix elements if the company is to have a successful online marketing strategy" (Learn Marketing, n.d).
